Ag Venture Tours & Consulting. Crowd-pleasing half- and full-day wine-tasting, sightseeing, and agricultural tours are Ag Venture's specialty. Tastings are at Monterey and Santa Cruz Mountains wineries; sightseeing opportunities include the Monterey Peninsula, Big Sur, and Santa Cruz; and the agricultural forays take in the Salinas and Pajaro valleys. Customized itineraries can be arranged. 831/761–8463. From $75.

California Parlor Car Tours. This outfit operates motor-coach tours from San Francisco that include one or two days in Monterey and Carmel. The company's three-day San Francisco–Los Angeles tours include stops in Monterey and Carmel. 415/474–7500 or 800/227–4250. From $80 (day) and $267 (overnight).

Monterey Guided Wine Tours. The company's guides lead customized wine tours in Monterey, Carmel, and Carmel Valley, along with the Santa Lucia Highlands, the Santa Cruz Mountains, and the Paso Robles area. Tours, which typically last from four to six hours, take place in a town car, a stretch limo, or a party bus. CA. 831/920–2792. From $85.