When visiting Beverly Hills for the first time, many people head for the boutiques and restaurants that line the palm tree–fringed sidewalks of Rodeo Drive. People tend to stroll, not rush. Shopping ranges from the accessible and familiar (Pottery Barn) to the unique, expensive, and architecturally stunning (Prada). It's hard not to imagine yourself in a film, since this locale has basically become a backlot itself.
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