Adventure Kayak of Cocoa Beach. Specializing in manatee encounters, this outfitter organizes one- and two-person kayak tours of mangroves, channels, and islands. Tours launch from various locations in the Cocoa Beach area. Rates run about $30 per person. 599 Ramp Rd., Cocoa Beach, FL, 32931. 321/480–8632.

Cocoa Beach Surf Company. The world's largest surf complex has three floors of boards, apparel, sunglasses, and anything else a surfer, wannabe-surfer, or souvenir-seeker could need. Also on-site are a 5,600-gallon fish and shark tank and the Shark Pit Bar & Grill. Here you can also rent surfboards, bodyboards, and wet suits, as well as umbrellas, chairs, and bikes. And staffers teach grommets (dudes) and gidgets (chicks)—from kids to seniors—how to surf. There are group, semi-private, and private lessons available in one-, two-, and three-hour sessions. Prices range from $40 (for a one-hour group lesson) to $120 (three-hour private). All gear is provided. 4001 N. Atlantic Ave., Cocoa Beach, FL, 32931. 321/799–9930.

It's impossible to miss Ron Jon: it takes up nearly two blocks along Route A1A and has a giant surfboard and an art-deco facade painted orange, blue, yellow, and turquoise. What started in 1963 as a small T-shirt and bathing-suit shop has evolved into a 52,000-square-foot superstore that's open every day 'round the clock. The shop rents water-sports gear as well as chairs and umbrellas, and it sells every kind of beachwear, surf wax, plus the requisite T-shirts and flip-flops.