Whether you go for Baroque antiques or cutting-edge fashion, the variety of goods available in Amsterdam’s boutiques, street markets, and concept stores is mind-boggling, and hunting for that special purchase akin to grand entertainment.
If you enjoy the thrill of the chase, explore the charming, mazelike streets of the Jordaan and "The 9 Streets," in the Western Canal Ring, where you'll stumble upon a surprising number of vintage fashion boutiques, high-end denim brands, art galleries, local design outlets, and specialty food stores.
For high-end shopping, Amsterdam's priciest street is the P. C. Hooftstraat, in the Museum District–-it's affectionately called the P. C. (pronounced “Pay Say”). Porsches and Ferraris are parked on the street, and many shop interiors mimic stately Dutch mansions, replete with marble floors, crystal chandeliers, and antique furnishings. Don't neglect the nearby Van Baerlestraat, Willemsparkweg, and Cornelis Schuytstraat, where you're likely to discover a hyperchic home accessory or premium investment piece for your wardrobe. At the other end of the scale, join the crowds on the Leidsestraat, Kalverstraat, Damrak, Rokin, and Nieuwendijk, where flagship stores, major chains, and department stores stand shoulder-to-shoulder with inexpensive fashion outlets and cheesy souvenir shops.
If that's all a bit too noisy and crowded, head to the Spiegel Quarter, for a more refined and quiet shopping experience, with proportionately escalated prices. You’ll find elegant antiques shops whose beautiful displays include antique art, maps, furnishings, jewelry, and clocks. Collectors, museum curators, and antiques dealers routinely shop here for old Delft and Makkum treasures. If you have time, visit one of the daily outdoor markets: the bustling Albert Cuypmarkt in De Pijp is one of the oldest and best-known. Be sure to explore the neighborhood’s many concept stores and hip indie boutiques as well, and make a pilgrimage to nearby Utrechtsestraat for its fantastic food, fashion, and lifestyle stores. There are lesser-known Sunday markets, like the organic Pure Markt at Frankendael Park and the Local Goods Weekend Market at De Hallen, or check out the Sunday Market and Neighbourfood Market at Westergasfabriek.