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Avenida 5 between Calles 4 and 38 has the Riviera Maya's best shopping. Small galleries sell original folk art from around Mexico, clothing boutiques offer everything from chic bikinis to tacky tees, and there are stores dedicated to Mexican specialties as varied as silver, chocolate, and tequila. Mexico's upscale Liverpool department store puts in an appearance at Calle 14, and you'll find international brand names like Diesel and Havaianas scattered up and down the avenue.