Tobias Smollett (1721–71), the English novelist, wrote in the 1760s that Viareggio was "a kind of sea-port on the Mediterranean.... The roads are indifferent and the accommodation is execrable." Much has changed here since Smollett's time. For one, this beach town becomes very crowded in summer, so accommodations are plentiful. It can also be loud and brassy at the height of the season, though there's peace and quiet in the autumn and early spring.
Viareggio has numerous buildings decorated in the 1920s Liberty style, characterized by colorful wood and some with ornate exterior decoration. Locals and tourists alike stroll along the town's wide seaside promenade lined with bars, cafés, and some very fine restaurants. If you can't make it to Venice for Carnevale (Carnival), come here, where the festivities are in some ways more fun than in Venice. The city is packed with revelers from all over Tuscany, taking part in the riot of colorful parades with giant floats. Book lodging far in advance, and be aware that hotels charge top prices during Carnevale.