There’s a good reason why Aruba has one of the highest repeat-visitor ratios in the Caribbean (some 65% of all first-time visitors return): this island just does tourism right. Beyond the allure of the superb beaches and perfect year-round weather, the level of service and the standards of quality are very high.
Accommodations in Aruba run the gamut from large high-rise hotels and resorts to sprawling time-share condo complexes to small, locally owned boutique establishments and even luxury villa rentals in well-designed private communities where fractional ownership is also an option. Most hotels are west of Oranjestad, along L. G. Smith and J. E. Irausquin boulevards. Many are self-contained complexes, with restaurants, shops, casinos, water-sport centers, health clubs, and spas. And there are a surprising number of small and economical apartment-style hotels, bed-and-breakfasts, and family-run escapes in the interior if you know where to look. All-inclusive options are many, and increasingly, big-name-brand hotels are beginning to offer more comprehensive meal plan options. San Nicolas and Savaneta will soon also offer some resorts—one a Zoëtry-brand, upscale, adult-only, all-inclusive that will offer South Pacific over-the-water-style bungalows. Time-share has always been big on this island, and the DIVI family of resorts offers many different options in their various locations.
The Aruba Tourism Authority honors its repeat guests with a distinguished visitor Ambassador Program. Visitors of 10, 20, and 30 years running receive a certificate and get their photos in the newspaper as part of an appreciation ceremony.