One such rock devotee is Mark Hover, a 65-year-old United Parcel Service retiree from Moreno Valley, Calif., who attends more than 100 shows a year and spends thousands of dollars traveling to concerts and rock festivals. He told The New York Times that he sees his “golden years” as a prime time to do more of what he’s always loved, which is hearing live performances.
The New York Times also spoke to Bob McAdam, a 74-year-old retired pharmacist from Bourne, Mass., who said he attends 150 concerts or rock festivals annually and has built a social network of music lovers.
Older rock fans who’ve got the money and the time to travel to hear music are driving the rise of mega-festivals like last year’s Desert Trip, where the average age of fans in the audience was 51, the Los Angeles Times reported. Another mega-fest, the Classic East and West featuring the Eagles and Fleetwood Mac, is coming up in July in Los Angeles and New York.
A 2015 Harris poll of boomers found that 91 percent of them felt that having “live experiences” such as concerts was an important part of leading a fulfilling life, and 44 percent said that they were attending more events than they had a decade ago.
You can get weekly email alerts on the topics below. Just click “Follow.”Manage Alerts